about


Welcome to ATP, your opportunity for authentic and sustained high performance.

At ATP, we pride ourselves in our engaging and dynamic approach to experiential learning.

We have a rich history of creating immersive programmes that accelerate our clients towards a high-performance culture with engaged, aspirational individuals and focused, ambitious teams.

Our company's reputation is built on the creation of dynamic, memorable experiential programmes designed to motivate individuals and teams to accept change and deliver to high performance standards.

We use the fast-paced, intense business world of Formula One™as the catalyst to inspire leaders to embrace, adapt and accept change, while appreciating the incredible teamwork involved in this highly competitive arena.

In the past, we have delivered bespoke technical experiences for team behavioural assessments in the selection process of the ground-breaking Infiniti Performance Academy, an annual global competition seeking to discover the very best new talent to bring into a leading Formula One™ Team.

We’ve also worked with large blue-chip organisations delivering detailed and lasting leadership behaviour change programmes, modelling the high-performance mindset and creating actionable feedback for delegates to embed immediately in their day-to-day roles.

Our rare levels of access to authentic Formula One™assets and talent is a game-changer, injecting our programmes with unrivalled energy, interest and uniqueness.

Team building programmes for high performing teams
ATP believe in the power of change and the potential in every individual

We have held commercial partnerships with some of the sport's most famous teams, such as Jordan Grand Prix, Williams Racing, and The Lotus F1 Team.

We’ve had the privilege of working with many of the drivers, technical personnel, and commentators in the sport, enabling us to infuse our learning programmes with exciting, credible content.

At ATP we believe in the power of change, the potential in every individual, and the strength in every team.

We are focused on providing our clients with innovative, customised solutions that foster both personal and team development.

So, whether you're an entrepreneur seeking to build a high-performing team, a business owner looking to foster a culture of change and adaptation, or a retailer aiming to enhance team performance, ATP is your go-to partner for your high-performance learning needs.

We have worked with:

Abu Dhabi Government  |  Avanade  |  Barclays  |  BP  |  BT  |  Anheuser Busch  |  BURN  |  Costain  |  Cranfield School of Management  |  Gatwick Airport  |  Hess  |  Holos Change  |  Honda  |  Hewlett Packard  |  Infiniti Performance Academy  |  Jordan Grand Prix  |  LabWare  |  Lotus F1 Team  |  Mercedes AMG Petronas F1 Team  |  National Grid  |  Oxford Said Business School  |  Prism  |  Randstad  |  Red Bull  |  Renault F1 Team  |  Skrill  |  Sky  |  THREE Mobile  |  TOTAL  |  UK Sport  |  Unilever  |  Williams Grand Prix Engineering

Get in touch for more information about our bespoke packages.